Why New UX Designers Ignore the Business Side (And Why It Matters)
Mar 15, 2022
Why New UX Designers Ignore the Business Side (And Why It Matters)
Most new designers enter the field wanting to solve user problems — and that’s a good thing.
But here’s a reality check:
Your design exists inside a business.
And if it doesn’t align with business goals, it probably won’t ship.
The Common Gap
New designers often ask:
“Will users like this feature?”
“Is this interaction smooth?”
“Does this look clean?”
But they rarely ask:
“Will this reduce churn?”
“How does this affect revenue?”
“What’s the business trying to achieve?”
In real teams, design is expected to support business outcomes — whether that’s user retention, cost savings, conversion, or speed to market.
When you ignore that, your designs get rejected… not because they’re bad, but because they don’t align.
Why This Happens
Design education often paints business as “the other side.”
But in reality, design is part of the business.
Your work is more valuable when you understand:
What keeps the founders or PMs awake at night
The company’s North Star metrics
How does your solution affect growth, retention, or costs
You don’t need an MBA — you need business empathy.
What We Do at Crayomi
We train designers to ask:
“What’s the business goal behind this request?”
“How will this design move the needle?”
“Are we solving the right problem for both user and business?”
Because great design serves people.
But impactful design serves people and businesses.
Final Thought
If you’ve ever had feedback like
“This isn’t aligned with what we’re trying to do right now” —
You’re not alone.
That’s not a design problem.
That’s a business understanding problem.
We help new designers bridge that gap — so your ideas don’t just look good, they actually get built.
— Crayomi
Designing better experiences for design education
Why New UX Designers Ignore the Business Side (And Why It Matters)
Most new designers enter the field wanting to solve user problems — and that’s a good thing.
But here’s a reality check:
Your design exists inside a business.
And if it doesn’t align with business goals, it probably won’t ship.
The Common Gap
New designers often ask:
“Will users like this feature?”
“Is this interaction smooth?”
“Does this look clean?”
But they rarely ask:
“Will this reduce churn?”
“How does this affect revenue?”
“What’s the business trying to achieve?”
In real teams, design is expected to support business outcomes — whether that’s user retention, cost savings, conversion, or speed to market.
When you ignore that, your designs get rejected… not because they’re bad, but because they don’t align.
Why This Happens
Design education often paints business as “the other side.”
But in reality, design is part of the business.
Your work is more valuable when you understand:
What keeps the founders or PMs awake at night
The company’s North Star metrics
How does your solution affect growth, retention, or costs
You don’t need an MBA — you need business empathy.
What We Do at Crayomi
We train designers to ask:
“What’s the business goal behind this request?”
“How will this design move the needle?”
“Are we solving the right problem for both user and business?”
Because great design serves people.
But impactful design serves people and businesses.
Final Thought
If you’ve ever had feedback like
“This isn’t aligned with what we’re trying to do right now” —
You’re not alone.
That’s not a design problem.
That’s a business understanding problem.
We help new designers bridge that gap — so your ideas don’t just look good, they actually get built.
— Crayomi
Designing better experiences for design education
